“We are excited to announce our work with a forward thinking, results-driven, and progressive agency like Horizon Media and its adoption of VideoAmp as a new currency for the coming Upfronts. This agreement will enable Horizon to provide its clients with more effective media strategies and the ability to better reach their target audiences. The benefits of using VideoAmp currency were shown across multiple client verticals as published in case studies in Q2 of 2022. With VideoAmp, advertisers can more effectively measure and optimize for fragmented, cross-platform audiences and provide more accurate attribution to business outcomes. Whereas the legacy panel-only approach leverages viewership data from approximately 42K households, VideoAmp’s dataset is one of the largest commingled, deduplicated and enriched Set-Top Box (STB) and Automatic Content Recognition (ACR) television exposure datasets in the industry, across 39M households and 63M devices. The agreement underscores the wider shift and confidence in large scale datasets beyond panel-only based solutions for measurement and currency. Having assessed multiple currency providers that leverage big data over the traditional panel-only solution, Horizon selected VideoAmp because of its vast adoption on the sell-side, market-leading data, methodology, and complementary toolset to allow for effective planning and optimization, as well as customized solutions for its clients. This agreement comes as the culmination of an extensive evaluation and collaboration between Horizon and VideoAmp. The agency will also utilize VideoAmp for planning, analytics, and measurement to leverage VideoAmp’s big data solution to drive better outcomes for their clients. Horizon, an early mover and leader in the big data-based currency area, will negotiate and transact on VideoAmp as currency for demo and advanced audience guarantees for national linear television across select clients. ![]() ![]() media agency according to Ad Age Data Center 2023, will be utilizing VideoAmp as a currency for the 2023-24 Upfront season, transforming how the agency plans, buys, and measures television. New York, NY, – VideoAmp today announced that Horizon Media, the largest U.S.
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